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Society, and the family as its psycho social agent, has to solve a difficult problem: How to break a person's will without his being aware of it? Yet by a complicated process of indoctrination, rewards, punishments, and fitting ideology, it solves this task by and large so well that most people believe they are following their own will and are unaware that their will itself is conditioned and manipulated.

Erich Fromm (2013). “To Have Or To Be?”, p.67, A&C Black
Society, and the family as its psycho social agent, has to solve a difficult problem: How to break a person's will without his being aware of it? Yet by a complicated process of indoctrination, rewards, punishments, and