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It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

Faith Popcorn
Soul, Popcorn, Enough
Faith Popcorn (1991). “The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life”, p.124, BookBaby
It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.