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You need to hire and develop great people. You need to set the vision and trust them to do the right thing. You need to let go of control. That's wonderful for all involved because you're empowering and trusting your people to do what's right for the brand.

Frances Allen
Letting Go, People, Empowering
"The CMO.com Interview: Frances Allen, Chief Brand Officer, Denny’s". Interview with Giselle Abramovich, www.foxbusiness.com. March 4, 2016.
You need to hire and develop great people. You need to set the vision and trust them to do the right thing. You need to let go of control. That's wonderful for all involved because you're empowering and trusting your