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The command is to love him, not just to think about him, or do things for him. We are not to stop with a proper legal relationship - for example, to think of a man as legally lost, which he is, in the sight of a holy God - without thinking of him as a person. Saying this, we can suddenly see that much evangelism is not only sub-Christian, but subhuman - legalistic and impersonal.

Francis Schaeffer (2012). “True Spirituality”, p.133, Tyndale House Publishers, Inc.
The command is to love him, not just to think about him, or do things for him. We are not to stop with a proper legal relationship - for example, to think of a man as legally lost, which he is, in the sight of a holy