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I pledge you, pledge myself, to a New Deal for the American people. Let us all here assembled constitute ourselves prophets of a new order of competence and of courage. This is more than a political campaign; it is a call to arms. Give me your help, not to win votes alone, but to win in this crusade to restore America to its own people.

Speech to Democratic Convention in Chicago, 2 July 1932, accepting nomination for presidency, in Public Papers (1938) vol. 1, p. 647
I pledge you, pledge myself, to a New Deal for the American people. Let us all here assembled constitute ourselves prophets of a new order of competence and of courage. This is more than a political campaign; it is a