Authors:

If you mentioned Hanna-Barbera to people, they said, "Oh yeah, Flintstone, Yogi, Scooby-Doo, Jetsons," and that was pretty much it. We have characters with very high recognition factors and great films, but no organized plans for really making the most of them and increasing their value.

"Q&A with Hanna-Barbera president Fred Seibert". Interview with Phil Gallo and Richard Setlowe, variety.com. March 23, 1994.
If you mentioned Hanna-Barbera to people, they said, Oh yeah, Flintstone, Yogi, Scooby-Doo, Jetsons, and that was pretty much it. We have characters with very high recognition factors and great films, but no organized