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  5. You cant trust reason. We threw it out of the ad profession ...

You can't trust reason. We threw it out of the ad profession long ago and have never missed it.

Frederik Pohl
Long Ago, Reason, Profession
Frederik Pohl, Cyril M. Kornbluth (1984). “Venus, Inc”
You can't trust reason. We threw it out of the ad profession long ago and have never missed it.