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I don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative.

Frida Giannini
Dna, Needs, Want
Interview with Nick Smith, www.gq.com.au. April 19, 2012.
I don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative.