Authors:

To be embraced, a change effort must be socially constructed in a process that gives everyone the right to set priorities, diagnose barriers, and generate options.

"Build a change platform, not a change program" by Gary Hamel and Michele Zanini, www.mckinsey.com. October 2014.
To be embraced, a change effort must be socially constructed in a process that gives everyone the right to set priorities, diagnose barriers, and generate options.