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Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Gary Vaynerchuk
Nike, Games, Apples
"How to Cash In on Your Passion". Interview with Rich Brooks, www.fastcompany.com. October 12, 2009.
Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.