Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
Gary Vaynerchuk (2013). “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”, p.22, Harper Collins
