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Big business increasingly likes to portray itself as socially concerned, adopting the style of civic action through 'campaigns' of varying degrees of cynicism.

Geoff Mulgan
Style, Degrees, Campaigns
"Civil Engineering". www.theguardian.com. October 24, 2007.
Big business increasingly likes to portray itself as socially concerned, adopting the style of civic action through 'campaigns' of varying degrees of cynicism.