The motives that lead us to do anything might be arranged like the thirty-two winds and might be given names on the same pattern: for instance, "bread-bread-fame" or "fame-fame-bread."
"'Der Witz und seine Beziehung zum Unbewussten' ('Jokes and Their Relation to the Unconscious')". Book by Sigmund Freud, as translated by James Strache, p. 101, 1960.