A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2. What words will express it? 3. What image or idiom will make it clearer? 4. Is this image fresh enough to have an effect?
George Orwell, Keith Gessen (2009). “All Art Is Propaganda: Critical Essays”, p.279, Houghton Mifflin Harcourt
