One thing I always think about in making a market, and it again is something I have learned from Sam [Palmisano] as well, he always says, "Be first and be lonely."
![One thing I always think about in making a market, and it again is something I have learned from Sam [Palmisano] as well, he always says, Be first and be lonely.](http://cdn.quoteddaily.com/images/ginni-rometty/one-thing-i-always-think-about-in-making-a-market-and-it-again-is-something-i-have-learned-from-sam.jpg)