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You can have a great lyric and a so-so melody; it's going to be a tough sell.

Herb Alpert
Tough, Great Lyric, Melody
"Jazz musician Herb Alpert". "Tell Tavis" with Tavis Smiley, www.pbs.org. October 23, 2013.
You can have a great lyric and a so-so melody; it's going to be a tough sell.