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  5. The music of the soul is also the music of salesmanship....

The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.

Herbert Marcuse
Soul, Aliens, Bent
Herbert Marcuse (2013). “One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society”, p.61, Routledge
The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.