The gospel is the proclamation of free love; the revelation of the boundless charity of God. Nothing less than this will suit our world; nothing else is so likely to touch the heart, to go down to the lowest depths of depraved humanity, as the assurance that the sinner has been loved -- loved by God, loved with a righteous love, loved with a free love that makes no bargain as to merit, or fitness, or goodness.
Horatius Bonar (2018). “God's Way of Holiness”, p.36, Bible Study Books