Authors:

People associate clothes with actual behavior, and it's kind of crazy. If you get shot in some Levi's you don't go after Levi's. It's not the clothes. It's always the people.

"Poly-Hyphenate Ice Cube on His ESPN Documentary about the Late, Lamented L.A. Raiders". Interview with Jozen Cummings, www.gq.com. May 10, 2010.
People associate clothes with actual behavior, and it's kind of crazy. If you get shot in some Levi's you don't go after Levi's. It's not the clothes. It's always the people.