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So, then, what is style? There are two chief aspects of any piece of writing: 1) what you say and 2) how you say it. The former is "content" and the latter is "style."

Isaac Asimov
Writing, Two, Style
Isaac Asimov (1984). “Opus 300”, Houghton Mifflin Harcourt
So, then, what is style? There are two chief aspects of any piece of writing: 1) what you say and 2) how you say it. The former is content and the latter is style.