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A lot of the advertisement is done by saying: first of all, have a complex about who you are.

Isabella Rossellini
Done, Firsts, Advertising
"I don't want to be a dictator or to be adored" by Gaby Wood, www.theguardian.com. May 8, 2004.
A lot of the advertisement is done by saying: first of all, have a complex about who you are.