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Once we have a nice, conceptual sketch and rendering and design approved, then it's really about pinpointing what's functional and what's not, because functional equals expensive.

James Pearse Connelly
Nice, Design, Rendering
"What goes into designing The Biggest Loser's sets, stages, and chill rooms?". Interview with AVC, tv.avclub.com. June 27, 2016.
Once we have a nice, conceptual sketch and rendering and design approved, then it's really about pinpointing what's functional and what's not, because functional equals expensive.