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I learned that, before you reach an objective, you must be ready with a new one, and you must start to communicate it to the organization. But it is not the goal itself that is important.

Jan Carlzon
Organization, Goal, Important
"The Art of Loving". Interview with George Gendron, www.inc.com. May 1, 1989.
I learned that, before you reach an objective, you must be ready with a new one, and you must start to communicate it to the organization. But it is not the goal itself that is important.