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  5. A brand for a company is like a reputation for a person....

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos
Inspirational, Success, Business
"Online Extra: Jeff Bezos on Word-of-Mouth Power". Interview with Robert D. Hof, www.bloomberg.com. August 2, 2004.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.