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If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Jeff Bezos
Inspirational, Educational, Waiting
"America's Best Leaders: Jeff Bezos, Amazon.com CEO". Interview with David LaGesse, www.usnews.com. November 19, 2008.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.