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If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

Jeff Bezos
People, Mouths, Word Of Mouth
"Online Extra: Jeff Bezos on Word-of-Mouth Power". Interview with Robert D. Hof, www.bloomberg.com. August 2, 2004.
If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.