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One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

Jeff Bezos
Innovation, Amazon, Analogies
"The inner Bezos" by Chip Bayers, www.wired.com. March 01, 1999.
One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.