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Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.

Jeff Bezos
Self, Amazon, Culture
"I Asked Jeff Bezos The Tough Questions - No Profits, The Book Controversies, The Phone Flop - And He Showed Why Amazon Is Such A Huge Success". Interview with Henry Blodget, www.businessinsider.com. December 13, 2014.
Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.