Why I'm so stimulated by [producing] is it becomes more proactive. Instead of waiting around for a script to come in, or some movie trying to go. You're waiting around always for that opportunity, which is great, but I like to be a little bit more proactive. I'm a very action-oriented guy - I'm a doer. The company really became this spearhead for that sort of attitude, and so that, to me, was the most exciting part of it.