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Yelp is in a very nice spot: local data, and especially review data, is one of the killer apps on mobile phones.

Jeremy Stoppelman
Nice, Phones, Data
"Yelp CEO talks mobile growth, global expansion... and doner kebabs". Interview with Stuart Dredge, www.theguardian.com. June 5, 2013.
Yelp is in a very nice spot: local data, and especially review data, is one of the killer apps on mobile phones.