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Every time we read to a child, we're sending a 'pleasure' message to the child's brain. You could even call it a commercial, conditioning the child to associate books and print with pleasure.

Jim Trelease
Children, Book, Brain
Jim Trelease (2006). “The Read-Aloud Handbook: Sixth Edition”, p.27, Penguin
Every time we read to a child, we're sending a 'pleasure' message to the child's brain. You could even call it a commercial, conditioning the child to associate books and print with pleasure.