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If the only way you could read an email was to run a mile first, the urge would quickly die. Human beings constantly do subconscious effort/reward calculations. Tapping a screen is the easiest of physical tasks.

Andrew Weil
Running, Effort, Email
"Pressing The Bar" by Andrew Weil, www.huffingtonpost.com. February 10, 2013.
If the only way you could read an email was to run a mile first, the urge would quickly die. Human beings constantly do subconscious effort/reward calculations. Tapping a screen is the easiest of physical tasks.