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How to please the public - that's the test, But nowadays I find I'm in a fix; I know they're not accustomed to the best, But they've all read so much they know the tricks. How can we give then something fresh and new That's serious, but entertaining too?

Johann Wolfgang von Goethe (2016). “The Essential Goethe”, p.250, Princeton University Press
How to please the public - that's the test, But nowadays I find I'm in a fix; I know they're not accustomed to the best, But they've all read so much they know the tricks. How can we give then something fresh and new