I started to be the brand, more and more. Seven days a week, 24 hours a day, I wear T-Mobile gear. I'm a bright beacon of magenta. My clothing's gotten more elaborate because a lot of people want me to wear their clothes! And then when I go to a call center, I give away my T-Mobile clothes, and walk out to my car with my socks on.
![I started to be the brand, more and more. Seven days a week, 24 hours a day, I wear T-Mobile gear. I'm a bright beacon of magenta. My clothing's gotten more elaborate because a lot of people want me to wear their](http://cdn.quoteddaily.com/images/john-j-legere/i-started-to-be-the-brand-more-and-more-seven-days-a-week-24-hours-a-day-i-wear-t.jpg)