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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.

John Kao
Track, Challenges, Lines
Interview with Joel Kurtzman, www.strategy-business.com. October 1, 1996.
If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can be both large and subtle.