Authors:
  1. Quotes
  2. Authors
  3. J
  4. John Kenneth Galbraith
  5. The modern corporation must manufacture not only goods but...

The modern corporation must manufacture not only goods but the desire for the goods it manufactures.

John Kenneth Galbraith
Business, Desire, Corporations
John Kenneth Galbraith (1998). “The Affluent Society”, p.225, Houghton Mifflin Harcourt
The modern corporation must manufacture not only goods but the desire for the goods it manufactures.