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You have to know the rules, otherwise you have no tools to communicate to the audience, but to keep it fresh you have to break some. I don't choose genres as the element, but the material itself is the element, then I'll decide what genre I need. That's just how I work.

"Ang Lee Talks LIFE OF PI, the Difficulty of Getting the Project Off the Ground, 3D as a New Artistic Form, Deleted Scenes and More". Interview with Steve 'Frosty' Weintraub, collider.com. October 3, 2012.
You have to know the rules, otherwise you have no tools to communicate to the audience, but to keep it fresh you have to break some. I don't choose genres as the element, but the material itself is the element, then