The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
![The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.](http://cdn.quoteddaily.com/images/john-sculley/the-ipod-is-a-perfect-example-of-steves-jobs-methodology-of-starting-with-the-user-and-looking-at-the-entire.jpg)