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You never undertake a project because you think other people will like it - because that way lies madness - but rather because you believe in it.

John Simm
Lying, Believe, Thinking
"John Simm interview: 'I don't really do awards'" by Gareth McLean, www.theguardian.com. January 22, 2012.
You never undertake a project because you think other people will like it - because that way lies madness - but rather because you believe in it.