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On social media there's this thing where on many occasions, there's a single proscribed way of acting. Like if somebody dies, everyone has to say "R.I.P.! R.I.P.!" Basically they're saying, "Don't hurt me, I'm a good person."

"Jon Ronson gets serious about Ashley Madison and Twitter-shaming". Interview with Katie Rife, www.avclub.com. October 12, 2015.
On social media there's this thing where on many occasions, there's a single proscribed way of acting. Like if somebody dies, everyone has to say R.I.P.! R.I.P.! Basically they're saying, Don't hurt me, I'm a good