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BuzzFeed started as a lab with a small team where we would play with ideas.

Jonah Peretti
Team, Play, Ideas
"INSIDE BUZZFEED: The Story Of How Jonah Peretti Built The Web's Most Beloved New Media Brand". Interview with Alyson Shontell, www.businessinsider.com. December 11, 2012.
BuzzFeed started as a lab with a small team where we would play with ideas.