Authors:

I write for myself, and perhaps for half a dozen friends. And that should be enough. And that might improve the quality of my writing. But if I were writing for thousands of people, then I would write what might please them. And as I know nothing about them, and maybe I'd have a rather low opinion of them, I don't think that would do any good to my work.

Jorge Luis Borges, Richard Burgin (1998). “Jorge Luis Borges: Conversations”, p.82, Univ. Press of Mississippi
I write for myself, and perhaps for half a dozen friends. And that should be enough. And that might improve the quality of my writing. But if I were writing for thousands of people, then I would write what might please