The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.
![The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.](http://cdn.quoteddaily.com/images/joseph-goebbels/the-essence-of-propaganda-consists-in-winning-people-over-to-an-idea-so-sincerely-so-vitally-that-in-the-end.jpg)
The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.