When we first hear [a] word, we start putting these associational hooks into it that make it easier to fish it back out at some later date.
![When we first hear [a] word, we start putting these associational hooks into it that make it easier to fish it back out at some later date.](http://cdn.quoteddaily.com/images/joshua-foer/when-we-first-hear-a-word-we-start-putting-these-associational-hooks-into-it-that-make-it-easier-to-fish.jpg)
When we first hear [a] word, we start putting these associational hooks into it that make it easier to fish it back out at some later date.