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So it was a whole experience revolving around "The Evolution of Dance," but wasn't just a company that put an ad on the video.

Judson Laipply
Video, Evolution, Company
"Beat goes on for YouTube's 'Evolution of Dance' star". Interview with Ryan Osborn and Allison Berger, www.today.com. October 14, 2016.
So it was a whole experience revolving around The Evolution of Dance, but wasn't just a company that put an ad on the video.