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True virtue would never liken its rewards to points on a loyalty card, not because it is its own reward, but because it is not something we should practice to accrue future benefits.

Julian Baggini
Loyalty, Practice, Cards
"Goodies behaving badly" by Julian Baggini, www.theguardian.com. March 16, 2010.
True virtue would never liken its rewards to points on a loyalty card, not because it is its own reward, but because it is not something we should practice to accrue future benefits.