Ultimately, everyone has to ask himself or herself how they're going to fail. We all do, you know, so let's get that out of the way. The choice isn't between success and failure; it's between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.
Keith Ferrazzi, Tahl Raz (2014). “Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time”, p.61, Crown Business
