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  5. You have to look at the fundamental raison dêtre of the...

You have to look at the fundamental raison d'être of the business - what is it doing? What's the nature of the business and what are its prospects for success? What are its prospects to break even and then return the sustained profit?

Kevin Kinsella
Break Even, Looks, Fundamentals
Source: www.sfgate.com
You have to look at the fundamental raison d'être of the business - what is it doing? What's the nature of the business and what are its prospects for success? What are its prospects to break even and then return the