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I don't think you should ever start a business and move in a direction where you can't see it becoming a business.

Kevin Systrom
Moving, Thinking, Becoming
"This 27-Year-Old Built One Of The Fastest Growing Apps Ever -- Without Spending A Dime On Marketing". Interview with Matt Rosoff, www.businessinsider.com. November 28, 2011.
I don't think you should ever start a business and move in a direction where you can't see it becoming a business.