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I believe photos is one of the underlying things in every social network that becomes successful.

Kevin Systrom
Believe, Successful, Entrepreneur
"Kevin Systrom Says Comparing Instagram to Photography Is Like ‘Comparing Twitter to Microsoft Word’". Interview with Allie Townsend, techland.time.com. April 4, 2012.
I believe photos is one of the underlying things in every social network that becomes successful.